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Driving Growth and Market Expansion

Project
Solution

Cost-to-Serve Analysis – Downstream Supply Chain

Challenge: The client’s leadership sought clear visibility into the true cost-to-serve across customer segments and divisions. Traditional cost-control methods lacked precision, limiting profitability and operational efficiency.

Solution: Absolute Logistics delivered a comprehensive Cost-to-Serve (CTS) assessment using a data-driven, activity-based model to: ● Map and allocate logistics costs across all key distribution activities. ● Identify inefficiencies and complexity drivers within the network. ● Provide a prioritized roadmap with actionable short-, medium-, and long-term improvements. Result & Impact: ● Achieved full transparency across all distribution functions and customer segments. ● Realized € 133K in immediate savings through efficiency gains. ● Identified significant optimization potential in assets and working capital € 9-digit range ● Enabled smarter resource allocation and stronger long-term competitiveness. Outcome: The project turned cost management into a strategic performance driver, empowering leadership to make fact-based decisions, enhance profitability, and strengthen resilience.

Supply Chain Design & Deployment

Challenge : A new legal entity in Algeria needed strong supply chain capabilities to support its market launch.

Solution : Designed and implemented a fully integrated end-to-end supply chain, aligning processes and training cross-functional teams (Procurement, Logistics, and Order-to-Cash). Result & Impact : Unlocked revenue opportunities exceeding €7M.

Operational Excellence: Lead time optimization

Challenge : Extended lead times on key logistics lanes were damaging customer experience and slowing growth.

Solution : Redesigned processes and introduced a cross-functional monitoring system. Result & Impact : Reduced lead times by 75%, driving 14% and 36% year-over-year business growth in two divisions.

Supply Chain Planning – Sales & Operations Planning (S&OP)

Challenge: Poor forecasting and weak planning led to frequent stock-outs and low service levels.

Solution : Enhanced planning accuracy, aligned forecasts with demand, and rolled out an S&OP process supported by leadership. Result & Impact : Improved forecast accuracy from 41% to 76% in 6 months, raising OTIF (on-time, in-full delivery) to 94%+.

Strengthening Cash Flow & Working Capital

Project
Solution

Payment Terms Harmonization

Challenge : Fragmented customer payment terms created complexity and inefficiencies.

Solution : Analyzed customer behaviors and harmonized payment terms. Result & Impact : Converted 42% and 80% of revenue into immediate cash payments across two divisions.

Payment Processing Cycle Improvement

Challenge : Long and variable payment cycles, especially for cheques collected at order pickup, slowed cash availability.

Solution : Redesigned processes, optimized responsibilities, and trained teams. Result & Impact : Reduced payment processing time by 67% (9 → 3 days), improving liquidity.

Collections Process Improvement

Challenge: Late payments and rising bad debts increased financial risk and reduced cash flow stability.

Solution : Streamlined collections, clarified roles, trained teams, and strengthened follow-up processes. Result & Impact : Recovered over €5M, reduced overdue payments by up to 70 days, and stabilized cash flow.

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Boosting Efficiency & Capabilities

Project
Solution

Capability & Organisational Redesign

Challenge : Siloed supply chain, warehousing, last-mile, and order-to-cash functions reduced efficiency.

Solution : Integrated end-to-end processes and upgraded talent capabilities. Result & Impact : Recognized as a global benchmark team in Supply Chain & Order-to-Cash, significantly improving efficiency.

Global Strategy Deployment – Capability Outsourcing

Challenge : Align with global strategy to outsource Order-to-Cash to an offshore provider without disrupting operations.

Solution : Led the end-to-end outsourcing process, including change management, governance, and cross-functional coordination. Result & Impact : Delivered the project 4 months ahead of schedule, saved 4 FTEs, and ensured zero disruption.

Improving Customer Experience

Project
Solution

Customer Experience Transformation

Challenge : Clients faced limited visibility on order cycle times, fragmented order channels, and long pickup waiting times (3+ hours).

Solution : Streamlined order processing and introduced collaborative customer delivery planning. Result & Impact : Reduced order transmittal from 43 days to 1, shortened fulfillment cycle from 6.5 to 1.5 days, and cut customer pickup waiting times from 3+ hours to under 30 minutes.

Project
Solution

Digital Transformation – Shipping Application Rollout

Challenge : Limited adoption of digital tools in shipping operations created inefficiencies and inconsistent service delivery.

Solution : Led the Africa-wide implementation of a new shipping application with a multicultural team spanning 13 nationalities, ensuring process standardization. Result & Impact : Increased EDI transmission rates from 67% to 81%, accelerated digital adoption, and secured consistent, reliable service standards across countries.

Business Development – Daily Rail & Feeder Vessel Solution

Challenge : Export frequency was restricted to one vessel every 10 days, with trade imbalances leading to underutilized capacity and frustrated customers.

Solution : Launched Morocco’s first daily rail-based port logistics solution and redesigned feeder vessels to maximize utilization. Result & Impact : Doubled export frequency, improved customer experience, optimized vessel/equipment use, strengthened competitive position, and supported national logistics infrastructure.

Digital Transformation – SAP Implementation Finance & Accounting for Container Transportation - FACT

Challenge : Fragmented processes and weak financial visibility slowed decision-making and vendor payments.

Solution : Standardized processes, built formal costing models, aligned vendors/service providers, and simplified cost structures for SAP integration. Result & Impact : Timely rollout, enhanced financial control, improved forecasting accuracy, and ensured on-time vendor payments.

Business Development – Direct Maritime Service to Russia

Challenge : Perishable exports faced long transit times and multiple transshipments, damaging shelf life and profitability.

Solution : Coordinated internal stakeholders (procurement, chartering, business analysts, marketing) and external ones (port authorities, terminal operators, customers) to design and launch a direct Morocco–Russia service. Result & Impact : Achieved first-mover advantage, unlocked €16M+ in revenue, and secured optimal berthing windows for high-value perishable trade.

Project
Solution

Strategic Partnership: Supplier Performance upgrade

Challenge : A supplier faced nine-month international project delays, compounded by missed government deadlines and COVID travel restrictions.

Solution : Assessed operations, streamlined processes, and optimized production capacity. Result & Impact : Cleared backlogs in 3 months, strengthened internal competencies, and positioned the supplier for high-value future projects.

Supply Chain Diagnostics – Working Capital Enhancement

Challenge : High inventory levels alongside recurring stock-outs caused production stoppages, delayed customer orders, and financial penalties.

Solution : Restructured the end-to-end supply chain, optimized warehouse collaboration, and cleaned stock records. Result & Impact : Eliminated backlogs, reduced inventory, freed 67% of warehouse capacity, and saved MAD 400K+ in storage costs while ensuring continuous monitoring.

Project
Solution

Strategic Partnership – European Logistics Association (ELA) Certification Center

Challenge : Morocco lacked an official certification body aligned with European logistics standards.

Solution : Partnered with the client and ELA to design an end-to-end certification process and develop aligned training programs. Result & Impact : Secured exclusive designation as Morocco’s National Certifying Center for ELA, unlocking a recurring 7-digit MAD annual revenue stream.

Training & Talent Development

Challenge : Institutions required tailored programs, rigorous delivery, and student performance tracking across multiple levels.

Solution : Designed and delivered programs across Bachelor’s, Master’s, and Executive levels, ensuring full alignment with program structures and quality assurance standards — from content development to delivery and evaluation. Result & Impact : Created 15+ specialized courses, delivered 1,000+ training hours, conducted executive trainings, and supervised multiple MBA capstone projects.

Get in touch with us

Looking to transform your supply chain or boost performance? Our experts are ready to design solutions tailored to your business.

Our Location
26, Avenue Mers Sultan, Etg 1, Casablanca - Maroc


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